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From farm girls to fashion models, from a single boutique to a global empire, the story of Benefit Cosmetics was unlike anything the world has ever seen. With so many facets and a multitude of faces, the best way for us to tell founder's Jean and Jane Ford's story was in the style of a 1970’s Variety Show; the decade in which it all began.
From farm girls to fashion models, and a single boutique to a global empire, the story of Benefit Cosmetics was unlike anything the world has ever seen. With so many facets and a multitude of faces, we decided that the best way to tell founder's Jean and Jane Ford's story was in the style of a 1970’s Variety Show; the decade in which it all began.
“Glamouriety”, a series of short films, tells an epic tale of the founders’ unbelievable but true, one-of-a-kind stories. The campaign debuted at the Tribeca Film Festival, was screened at PR and internal events as far away as Seoul, Korea and was named WWD's Ad Campaign of the Year.