Lisa Bennett is a Brand and Creative Consultant with over three decades of experience. In her role as a consultant, she partners with CEOs, CMOs, marketing directors and agency leadership to help guide the development of brand strategy, brand identity, brand campaigns and creative content. Lisa has been retained as a consultant by brands such as e.l.f. Cosmetics, Yahoo and Angie’s Popcorn. She is currently serving as fractional Chief Marketing Officer for Southwood Financial.
Over the course of her career, Lisa has transformed agencies, created award-winning content, mentored talent at all levels and built brands across every category. She’s led the creative charge on some of the world’s most iconic brands including McDonald’s, Disney, Coca-Cola, Heinz, Delta Airlines, Dell Technologies, Yahoo, Intel and The Clorox Company. Lisa has served in senior management roles such as EVP/ECD at Leo Burnett, Chief Creative Officer/Managing Partner of DDB West and Chief Creative Officer for TM Advertising and Laughlin Constable.
In addition to her extensive agency experience, Lisa held the position of Vice President, Global Brand and Head of Dell Blue for Dell Technologies. In this role, she had oversight to a global team of copywriters, art directors, producers, editors, account managers, strategists and designers who produce thousands of pieces of content for Dell Technologies and Alienware annually. She managed a multi-million dollar budget, the agency operations team and the global brand team. Lisa led the evolution of Dell’s global brand strategy, identity and guidelines which were rolled out to the entire organization and marketing partners worldwide.
Prior to joining Dell, Lisa was Executive Director in the Moody College of Communication at The University of Texas at Austin. She was responsible for building, launching and overseeing day-to-day operations of The Lab, a collective of student agencies in the School of Advertising & Public Relations. Lisa attracted client sponsors such as Amazon, Dell Technologies, Molson Coors Beverage Company and e.l.f. Beauty to collaborate with students on integrated campaign projects with the goal of preparing them for careers in marketing.
Lisa’s work has been recognized at top award shows with the highest honors including a Gold Cannes Lion, D&AD Yellow Pencil and induction into the Clio Awards Design Hall of Fame. She has been a speaker at numerous conferences such as SXSW, The HS Operations Conference and One Club Creative Week. Lisa has served on multiple international juries including Cannes Lions, One Show, D&AD, Effie Awards, New York Festivals and Clio Awards. Advertising Age named Lisa one of 21 to Watch in the 21st Century and Business Insider named her one of the Most Creative Women in Advertising.
Press Highlights
LBB Online “5 Minutes with Lisa Bennett”
A Longhorn’s Legacy: “Lisa Bennett’s Journey from UT to Advertising Prominence”
Adweek “UT Ad School Taps Lisa Bennett to Run New Real-World Program”
Muse by Clio “Your Favorite Super Bowl Ads Ever”
The Drum: Modern Marketing "The Jury's Out"
Business Insider "Most Creative Women in Advertising"
USA Today "Cannes Best of the Best"
Communication Arts "Championing the Underdog"
Newsweek “Pour on the Pitch”
Recognition
Ad Age 21 to Watch in the 21st Century
Business Insider Most Creative Women in Advertising
Cannes Lions Film Jury x2
Clio Awards Jury x2
Communications Arts Jury
D&AD Integrated Marketing, Earned Media & Innovative Jury
New York Festivals Executive Jury
North American Effie Awards Jury x2
One Show International Jury
Adweek Project Isaac Jury
Stevie Awards Woman of the Year Silver Award
UT Moody College of Communication Advisory Council - 8 years