Lisa Bennett is a Global Brand and Creative Leader with over 20 years of management experience including 15 in the role of Chief Creative Officer at three different agencies. Over the course of her career, she has transformed agencies, reinvented brands, created award-winning content, mentored talent across multiple disciplines and delivered revenue growth on some of the world’s most iconic brands including McDonald’s, Heinz, Disney, Clorox, Delta Airlines and Dell Technologies. Lisa has led high performing, cross-functional teams in multiple categories including CPG, retail, transportation, technology, healthcare and entertainment.
For the last two years, Lisa served as Vice President of Global Brand and Head of Dell Blue, Dell Technologies’ full service in-house creative agency. In this role, she had oversight to a digital-first global team of creatives, producers, editors, account managers, strategists and designers who produce thousands of pieces of content for Dell Technologies and Alienware annually. In addition, she managed a multi-million dollar budget, the agency operations team and the global brand team who are responsible for research, insights, brand health, strategy, identity, guidelines and governance.
Prior to joining Dell, Lisa was Executive Director in the Moody College of Communication at The University of Texas at Austin. She was responsible for building, launching and overseeing day-to-day operations of The Lab, a collective of student agencies within the School of Advertising & Public Relations. She developed the vision, mission, positioning and curriculum for Integrated Communication Campaigns, a capstone class, and worked closely with professors across eight classes with over 300 students. Lisa attracted client sponsors such as Amazon, Dell Technologies, Molson Coors Beverage Company and e.l.f. Beauty to collaborate with students on integrated campaign projects with the goal of helping them prepare for careers in marketing.
Lisa’s work has been recognized at the top award shows with the highest honors including a Gold Cannes Lions, D&AD Yellow Pencil and induction into the Clio Awards Design Hall of Fame. She has been a speaker at numerous conferences including SXSW and served on top international juries such as Cannes Lions, One Show, D&AD, and Clio Awards. Advertising Age named Lisa one of 21 to Watch in the 21st Century and Business Insider named her one of the Most Creative Women in Advertising.
Press Highlights:
A collection of interviews, published articles and contributing editorial.
LBB Online “5 Minutes with Lisa Bennett”
A Longhorn’s Legacy: “Lisa Bennett’s Journey from UT to Advertising Prominence”
Adweek “UT Ad School Taps Lisa Bennett to Run New Real-World Program”
Muse by Clio “Your Favorite Super Bowl Ads Ever”
The Drum: Modern Marketing "The Jury's Out"
Business Insider "Most Creative Women in Advertising"
USA Today "Cannes Best of the Best"
Communication Arts "Championing the Underdog"
Newsweek “Pour on the Pitch”
Recognition:
Ad Age 21 to Watch in the 21st Century
Business Insider Most Creative Women in Advertising
Cannes Lions Film Juries
Clio Awards Juries
Communications Arts Jury
D&AD Integrated Marketing, Earned Media & Innovative Jury
New York Festivals Executive Jury
North American Effie Awards Jury x2
One Show International Jury
Adweek Project Isaac Jury
Stevie Awards Woman of the Year Silver Award
UT Moody College of Communication Advisory Council - 8 years