1
2
3
4
To promote Universal Studios’ 2017 Halloween Horror Nights, we enlisted the help of acclaimed horror filmmaker Eli Roth to create a terrifying story featuring iconic characters from The Shining, the Saw movie franchise and FX’s American Horror Story. Rich, authentic detail and countless hidden Easter eggs for fans to discover fill each frame as a group of friends attending an elaborate Halloween party soon realize that things aren’t as quite fun as they seem.
The "Ready for Universal" Brand Campaign we developed for Universal Orlando Resort launched in 2017. As a challenger brand, UO was growing weary of living in the shadow of Disney. The campaign positions Universal Parks as the more grown-up vacation because "kids grow up and we think vacations should too."
To promote Universal Studios’ Halloween Horror Nights, we enlisted the help of acclaimed horror filmmaker Eli Roth to create a terrifying story featuring iconic characters from The Shining, the Saw movie franchise and FX’s American Horror Story. Rich, authentic detail and countless hidden Easter eggs for fans to discover fill each frame as a group of friends attending an elaborate Halloween party soon realize that things aren’t quite what they seem. The film received a Gold ADDY and was named one of Adweek's Scariest Halloween Ads of the year.
So, how do you follow that? With an even stranger campaign. The following year, Halloween Horror Nights paid tribute to Netflix’s critically-acclaimed “Stranger Things,” Oscar-nominated “Poltergeist 2,” and the fourth installment of the Michael Myers slasher series, “Halloween 4.” To promote the event, we recreated the "Stranger Things" iconic Void and developed a story that could only take place in your worst nightmare. Or at Universal Studios Halloween Horror Nights.