Be More Alien

To embrace the alien is to embrace the unknown. To seek out new terrains while being comfortable in your own skin. The 2024 “Be More Alien” campaign champions this mindset and invites everyone who games to seek our more, opening new worlds.

By delving into universal insights shared by gaming enthusiasts such as hoarding objects during gameplay, ruthlessly demolishing anything in your path and snacking while gaming, we established an emotional connection with both casual and hardcore gamers. Both new and longtime Alienware fans are united by a shared aspiration to explore new worlds while embracing their true selves. The campaign consists of online videos, social, web assets and OA that invite everyone to “be more alien.”