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Technology loves ideas, and Dell Technologies is continuing to innovate to make people’s lives easier and more efficient. “Welcome to Now,” the new full-funnel integrated global campaign shows how Dell’s open, simple and purposeful technology can help clients and customers make the most of their ideas. The campaign consists of OOH, online advertising, social, email and extends across B2C and B2B. In the first year, Welcome to Now increased brand awareness and led to a positive perception of Dell's innovative capabilities.